Should I Start a Blog or a Facebook Page for my content marketing? Are you too stuck in this prevalent dilemma that many Internet marketers have?
Look, the purpose of a Facebook page is to connect with your target audience by sharing relevant content that strengthens your brand identity. Whereas the aim of creating a blog is to display your expertise through in-depth, user-friendly content that relates to your prospective readers. Therefore the debate between blog vs Facebook is ever so ongoing and interesting at the same time.
Hence, in his article, we will discuss the difference between using a Facebook page for content promotion and blogging for content promotion.
So, let’s scroll down and find out:-
When and Why Do We Choose a Blog for Our Content and Marketing?
With approx 4 billion people across the globe connected over the Internet, there is a no-brainer to add blogging to your marketing strategy.
Not only blogging helps in driving highly relevant web traffic and promoting your products/services but also plays a crucial role in winning the trust of your potential customers.
Below, I have highlighted the compelling reasons to publish blogs for content.
1) To Share In-Depth Content About the Industry Topics
In-depth articles with long-form content related to a specific industry are winning online. The purpose of detailed content is to provoke discussion, thought, and actions that lead to sales — not to bore or preach.
The word count of any in-depth article is somewhere between bringing organic search traffic, direct traffic, return traffic, or even brand searchers with better user engagement metrics. Not only that by sharing such content on a blog will mark you as a credible source for your industry-related topics.
2) To create a forte of your own
Readers like to follow the blog of industry experts and this holds true even for both B2B and B2C. Your expertise is a crucial factor that separates you from others in the market. Your blog should be a valuable source that people love to bookmark. It is also a powerful way for your business to share information about the latest product, insights through authentic voices.
Think of your blog as a blank canvas to paint anything and share it with your readers. Whether you are writing a blog on how to become a marketing expert or how to start a YouTube channel, shows your experiences & expertise in that field.
In addition, you will be sharing your journey to teach your prospective audience about the dos & don’ts. In this way, your readership will continue to swell if you post regular, relevantly, accurately, and updated content.
3) To attract readers from search engines
Top search engines like Google and Bing love bloggers. A good-quality blog post is full of keywords & phrases that it can rank for relevant search queries of its users.
Users on the internet are always searching for well-written and updated content and so does Google; therefore, you can attract readers via search engines if you invest time and effort into creating concise yet informative blog posts.
Finally, the blog section on your website provides information Google needs to connect you with the related search queries for which you want to rank higher.
4) To build a brand persona
Every piece of communication you have with your reader tells them a little something about you. That personality is known as the brand persona or online persona. Building a brand persona plays a vital role in getting clicks, encouraging readers to subscribe and make a purchase.
However, Blogging allows you to create a strong brand person which helps you as a branded blogger or a familiar business in the long run. Also, blogging creates a valuable connection between your brand and customers.
5) To start a long-term commitment online
Blogging is a long-term commitment, unlike a Facebook campaign. It is not designed to bring leads immediately, but in fact, it can bring continuous & long-term ROI. Although blogging takes longer to drive measurable results, it will considerably lower your conversion costs.
Further, it is crucial to cultivate positive brand association in the minds of your prospective audience. When planning your blog, the content marketing initiative should take the long view. A solid initiative requires at least six months to yield impact. Thus blogging is a long-term commitment but at the same it let you build an online asset for the long run.
When and Why Do We Choose Facebook for Our Content and Marketing?
To Share Business News, Announcements, and Press Releases
Between Facebook and blogging, Facebook is the best place to share press releases about your upcoming product, announcements, and business news. The world’s leading social media platform is an easier, quicker, and cost-efficient channel.
Indefinitely today therr are thousands if not millions of brands and blogs using Facebook for content promotion. But it is always good to know why people choose to promote content on Facebook.
1) To share different media types like Gif and short stories
Facebook is perfect for posting different kinds of content, right from gifs, infographics, to short stories. You can make your brand stand out with a variety of social media posts. Good-quality videos and images can reach a good amount of people if the algorithm likes them.
It is well-known fact that visual content is much more engaging than long-form articles & blogs on Facebook. But to keep users engaged often brands and bloggers try to provide offers, events, and other essential announcements by presenting them a behind-the-scenes glimpse of the business through short stories. Thus Facebook marketing gives that versatility with content.
2) To reach our customers more in person
Facebook caters to businesses that wish to form an authentic relationship with their prospective audience. More so local businesses leverage Facebook to show up on people’s feed (or) even on relevant searches on Facebook.
It helps to build real connections since your potential clients/customers can directly message you and clear their doubts & queries right away.
3) To speed up your marketing campaigns by spending on ads
There are numerous perks of using Facebook Ads. Firstly, it is micro-targeted, you can target Ad campaign based on age range, language, location, connections, behaviour, interest, and demographics.
Facebook has no limits when it comes to analytics & reporting about the ad’s performance. Thus you will never have to guess or make assumptions about what your client base is interested in. Further, your Facebook ad campaigns can be customized, based on what you are trying to achieve and, finally, you will have the opportunity to reach far more people compared to organic posts on Facebook.
7 Compelling Benefits of Blogging Over Facebook Marketing
Even though Facebook has billions of users coming back each month the platforms. But there are a lot of things that need to consider when someone is looking to grow organically on Facebook and trust me, right now the organic growth on Facebook has sunken and it’s not worth your time.
However, blogging is a long road to take where you need to invest a good amount of time and effort to keep it going. Despite saying that blogging is the best and here is the list of benefits that I wanna share in this blog vs Facebook guide:-
1) Control on content
On Facebook, if there is a tweak in the content policy, your content might disappear if it violates any policy. Therefore, it would be impossible to track down each content and make it secure.
Although with blogging, you are the real owner of your content and you have the right to create any kind of content and share it with your users. So, if you want to keep your ownership, then between blog vs Facebook, blogging is most preferred.
2) Content expsoure through search
With so many Facebook business pages on the platform, it is not impossible to get found. Despite the fact that Facebook has a huge database it is not always that people on Facebook are there to search for something. Most users are either doing useless scrolling (or) there because of their subconscious gesture to open Facebook.
On the other hand, if you create highly relevant, user-friendly content on a blog with strategic SEO optimizations, you’re bound to appear on search engine results where people are typing to find the content and for a note users on Google are responsible for 100 billion searches every month.
3) Life span of your content
It’s a fact that content on social media isn’t there to shine forever. No matter how good of content you create, your post on Facebook is gonna last for days if not weeks. Also, n matter what kind of evergreen content topic you choose, Facebook’s algorithm will not push your content piece forever even though if it has gone viral in the past.
Whereas in blogging, if you’re able to rank on top of the search results for competitive and evergreen keywords. You’re bound to generate traffic from that piece months if not years down the line.
4) Cost of producing content
On Facebook, it really depends upon what kind of content you wanna promote. If you’re shooting and editing a video for content then it’s gonna cost you more and however if you are gonna publish 3 content pieces each day on Facebook. Then the overall content cost for each month is gonna add up to a bigger number.
In blogging, a single individual post might cost you more money and time to create. But if you look at how many blog posts you publish every week (or) month. It’s gonna be costing you much less because you’re not bounded to publish every day.
5) Depth of content
Usually, users on Facebook and social media have a lesser attention span. Therefore it is not advised to share an in-depth article on Facebook as people won’t be eager to consume a long time on most of the posts.
In blogging, users usually come with intent and as they land your blog through searches. Hence they are more likely to read an in-depth article and interact with it. Thus here blogging gives us an opportunity to produce in-depth content pieces.
6) Content restrictions
Facebook algorithm isn’t keen to show your post to each and every follower (or) friend of yours. This sophisticated algorithm is only responsible to show your blog post to only a few people who will be much suited to your content. Thus in a way your content is restricted on the platform.
On the other hand, blogs have no restrictions. A blogger can publish as many posts and more posts will bring him/her more views, which results in an increase in visitors. Unless your keywords ranking falls down there is no way that your content will be restricted.
7) Monetizing channels
It is next to impossible to monetize your content on Facebook. Only local businesses that are more organically active on Facebook might be able to monetize their posts on Facebook by directly selling their products. whereas if brands don’t wanna choose the organic route, they have to run ads to sell their products which are the only means of monetization.
In blogging, there are multiple ways through which one blog post can earn you money, like:-
- Using Gogole Adsense
- Doing affiliate Marketing
- Leveraging sponsership posts
- Selling your own digital products
The Bottom Line
So, we have reached the end of this article. By now, we hope you probably got the real idea that between blog vs Facebook, here blogging is the undisputed king, with regards to benefits and when to use it.
It would be best to invest in blogging over Facebook marketing to drive more web traffic, generate leads, and make sales like crazy. But, one thing you need to note here is that blogging is not an overnight venture, it takes time to reflect measurable results.
Do you have anything to add to this blog post? Please share with us in the below comment section; our readers would love to hear from you!
